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      <image:title>Work</image:title>
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      <image:title>Work - Foundation</image:title>
      <image:caption>We began to dive into the data from the discovery phase and prioritized pain points. In our research we had discovered that external tools were also being utilized by the Agents; these tools needed to be built into one cohesive system to reduce multitasking, cut down on clicks needed and average handling time, and increase flexibility. The foundation started to take form as important call tasks were organized by the order in which Agents were trained to address them during calls.</image:caption>
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      <image:title>Work - Complementing a Vibrant Brand</image:title>
      <image:caption>During the visual design phase we challenged ourselves on how we might use color in order to help the Agents quickly focus on the task at hand. With the brands’ predominantly cool color palettes, warmer colors acted as a visual anchor to locate important data points and CTAs within the system. To be able to distinguish between the various steps and the Agents’ current step in the process, we created an iconographic system to illustrate status via the left hand navigation panel.</image:caption>
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      <image:title>Work - Navigation</image:title>
      <image:caption>The process of sketching and ideating on screens and navigation took place before working through the computer. Research and design fell into a rhythm of collaboration via whiteboard and sketch before screens even began to take form. This helped increase efficiencies during the design review process.</image:caption>
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      <image:title>Work - Designing to Inform</image:title>
      <image:caption>Through over 1,000 finalized wireframes, a design system for three brands emerged. The solution needed to not only teach but also inform an entire new way of streamlining calls from customers. Each form field, data placement, and pop-up had to be properly positioned in order to make resolving customer calls effortless.</image:caption>
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      <image:title>Work - Creating a Flow</image:title>
      <image:caption>Enforcing the business process through a linear UI aimed to reinforce the education of rookie agents and reduce their training time. The challenge became addressing at what point data was required by the Agents to complete the task at hand.</image:caption>
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  <url>
    <loc>https://www.haileyfarris.com/about</loc>
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    <lastmod>2018-02-09</lastmod>
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      <image:title>About - Hello! I'm Hailey.</image:title>
      <image:caption>I'm a interaction designer based out of Austin, Texas with a BFA in Design from the University of Texas at Austin.  From a young age I've always been inquisitive, always creating, tinkering, and searching for new ways to bring others delight through my designs and art. I live in a world of joy and inspiration, where I can dedicate my time, energy, thoughts, and emotions to projects, family, and friends. You'll find me seeking new ways to broaden my horizons by traveling, camping, creating art, and cuddling up with a good book. Resume upon request</image:caption>
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    <loc>https://www.haileyfarris.com/contact</loc>
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    <lastmod>2017-11-29</lastmod>
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    <loc>https://www.haileyfarris.com/resume</loc>
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